DIRECTORSHIPS & ASSOCIATIONS

Brisbane Economic Development Agency Nov 2019 – Present
Ekko.world ECO/Sustainability Consumer Engagement 2018 – Present
University of Queensland Diamantina Institute Advisory Board Feb 2013 – Feb 2016
Media Potential Director 2010 – 2016

BRAND AMBASSADOR  AND COMMERCIAL ARRANGEMENTS 

Current

Great Queensland Getaway (Tourism & Events Queensland)

A series of TV ads to support the Queensland tourism industry. The campaign was launched in spring 2021 and was so successful the ads were haltered early.

National Product Review for NARTA (National Australian Retailer Traders Association)

Sofie has been the face of National Product Review since 2017, showcasing and test driving home appliances, technology and white goods. National Product Review is an Australia-wide multiplatform production seen on free-to-air and digital television, social media and traditional media.